I started this clothing brand when I was only fifteen years old. It was an idea from an ex-friend. Recently, I had experienced a traumatic loss in my family, which I am still going through, and so I wanted to use my creativity to create something in honor of my cousin, Kentray Young, who had been killed by gun violence in Chicago. This made me look at life differently and I experienced many different emotions. This is how my brand name "Heartless" came about. However, I do not want people to think of my brand as negative, so I try to reinterpret the term "heartless" within my brand and make it into something positive. I provide business advice to other up-and-coming young entrepreneurs, mentor the youth in my community, give motivational speeches at events, and much more. But to answer most people's questions and thoughts, no, I did not create this brand because someone broke my heart.